MULTI SITE CASE STUDY

3 Line Electrical Wholesale

Design and build delivery creating smart, functional trade counter spaces with a recognisable identity across multiple branches.

SECTORElectrical wholesale

PROJECT TYPEMulti branch programme

DELIVERYDesign and build

LOCATIONSBranches across the UK

Project background

Selected experience of Michael Wilson and the delivery team, including work completed before Wilo Commercial Projects Ltd was established.

THE BRIEF

Create an efficient trade environment with a consistent 3 Line identity.

3 Line required more than individual branch refurbishments. Each location needed to support a busy electrical wholesale operation while presenting a clear, recognisable customer experience.

Michael and the delivery team developed and delivered the branch interiors around practical trade counter use, product presentation, durable finishes and the consistent application of the 3 Line brand.

Completed 3 Line Electrical Wholesale trade counter — Completed trade counter and customer area

Completed 3 Line trade counter with branded illuminated frontage — Branded counter and product display

Completed 3 Line branch interior with herringbone flooring — Consistent branch finishes and layout

3 Line branch counter and integrated product display — Trade counter and integrated display

Close detail of the illuminated 3 Line counter branding — Illuminated counter branding

Close detail of the 3 Line Electrical Wholesale identity — Recognisable branch identity

Partition framing during a 3 Line branch fit out — New internal layout taking shape

Interior construction during a 3 Line branch fit out — Fit out works in progress

Wall construction and insulation during a 3 Line branch fit out — Building the branch interior

SCOPE DELIVERED

Branch surveys and design development
Space planning and internal construction
Trade counter manufacture and installation
Integrated product displays and storage
Lighting and electrical coordination
Flooring, wall finishes and decoration
Branding integration and illuminated details
Final finishing and handover

THE RESULT

A smart, practical format that customers recognise from branch to branch.

Together, the delivery team and 3 Line created functional trade counter environments with a strong and consistent identity. Each branch is designed around daily operation while retaining the familiar materials, details and presentation that connect the wider estate.

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